Benefit Cosmetics Co-Founders, Jean & Jane Ford, debut their documentary at a private screening during the
Tribeca Film Festival
The story of everyone’s favorite beauty brand comes to life in the world premiere of GLAMOURIETY
April 25, 2012 – Jean & Jane Ford, co-founders of global beauty empire Benefit Cosmetics, will debut a short documentary film about their cosmetic company’s incredible evolution from a single storefront in San Francisco to the international beauty presence it maintains today during the 2012 Tribeca Film Festival.
Co-hosted by The Society of Memorial Sloan-Kettering Associate Committee Members: Allison Aston, Shoshanna Gruss and Cynthia Smith
The brainchild of these identical twin sisters, Benefit Cosmetics thrives on a quirky sensibility—a “laughter is the best cosmetic” policy. These Indiana-born ladies launched their beauty empire in the late seventies. Building a cult following for their one of a kind beauty “fix-its and fake its,” in 1997, the brand went global opening its first counter in the UK and attracting the attention of the world’s leading luxury product group, LVMH. In 1999 the brand was acquired by LVMH and was catapulted into a global beauty presence with counters in over 34 countries worldwide and growing.