LOS ANGELES: Hollywood

Hyde is the latest venue opened by the SBE Group in Los Angeles Owner of the group, Sam Nazarian, held his birthday bash recently to celebrate not only his special day, but the successful launch of his latest venue. The son of one of the founders of Qualcomm, Sam, is a local legend in the hospitality industry. His SLS Hotel & Casino in Las Vegas is scheduled to open up this summer in late August.

Sam-Nazarian-SBEYounes Nazarian (in blue left) & Sam Nazarian (in black)

Sam-NazarianSam’s father, Younes Nazarian (Qualcomm co-founder), along with other family members and friends, celebrated at Hyde Los Angeles late into the early morning. Jamie Foxx, English celebrity Kelly Brook, Pauly Shore, Brian Grazer, Lawrence Bender, Natasha Galkina, Rosalind Lipsett, Nicolas Berggruen, Dash Mihok and other attendees enjoyed. The venue itself has been attracting celebrities and the “in crowd” – which in Hollywood means basically, hot people with a lot of finances. Located on Sunset Boulevard several miles west of the main Hollywood nightlife area, the indoor to outdoor restaurant lounge is closer to Beverly Hills, West Hollywood, Brentwood and Bel Air. Unlike other recent clubs from from New York and London who have opened up in the past few years, management and owners have been entrenched in Los Angeles for more than three decades. Other popular brands from SBE are Katsuya, Umami Burger, The Bazaar, Cleo and others which can be found on the SBE website.

Natasha-Galkina-Rosalind-LipsettNatasha Galkina & Rosalind Lipsett

Kelly-Brook-British-Enland-UKKelly Brook (right)

Sara-BalintSara Balint

With nearly two weeks of soft openings at Hyde, the venue is ready for it’s official grand opening this week.