LOS ANGELES: Beverly Hills
New York & Company has been around since 1918. With over 500 retail stores and one online store, the company is one of the most successful brands in the USA. Moving forward with their Spring collection in collaboration with the Hollywood actress turned part time designer, Evan Mendes, they celebrated in style with the celebrity at a Pop-Up location in Beverly Hills.
The event was coordinated in large part by Yelena Monzina, SVP Creative Director in Marketing for New York & Company. She was pleased with the turnout and expressed her gratitude for the attendees as well as the successful look of the collection. The event was geared towards fashion bloggers as social media, the online community and anything digital these days seems to move products swiftly.